Holistic.
Innovative.
Feasible.

공간, 컨텐츠, 문화 및 기술 전반에 대한 다양하고 복합적인 문제들에 대해 통섭적인 분석을 통해 새로운 개념을 도출하고, 그에 따른 실행 전략 및 실제로 운영가능한 사업으로 모델링 Feasibility Study & Business Modeling 합니다.

Human Behaviors in Space, Technology, Contents, Culture

Qualitative and quantitative research on players’ behavior in-site and the customer trends in general at various aspects like social, economic, technological and cultural issues and trends.

–  Trends from Macro to Micro
–  Demographic Statistics and Traffic Volume
–  Studies on Cultural, Business and Legal
–  Players’ Needs, Lifestyle, Behavior

Cartography of Problem Issues, Redefining Keywords

Interpretation and repackaging in-depth research data, we’re doing segmentation, profiling and simulation of various aspects of given circumstances from macro to micro scale.

–  Player Segmentation & Profiling
–  Chronological Repackaging of the Data
–  Space-Contents-Activity Matrix

Creative, Innovative Concept toward
Consilience

The Insight leads us to the standpoints for desired solutions. Not to be dominated by one strong point of view, we balance each viewpoints, which comes out the new concept and primary objectives.

–  Insights and Concept Keywords
–  Key Values for Paradigm Shift
–  Eco-System Architecture and Objectives

Guidelines for Decision-Making

Harmonize objectives and insights for materializing the new system concept in 4-d time-space called reality.

–  Players and Flow
–  Business Positioning
–  Interweaving Contents and Space as Media
–  Linking On-Off Space Together
–  User Experience Guidelines

Programming and Implementation Plan

Abstract Model into Organic Information Architecture with suitable Contents and Activities for User Experience & Operation.

–  Space Programming and Zoning
–  Events and Contents Programming
–  Operational Programming and Planning
–  User Persona and Experience Scenario
–  Design Guidelines

Making the Plan Practicable and Feasible

Finalize Abstract Architecture into Numbers. Numerical and Financial Alternatives for Implementation

–  Initial and Operation Cost Evaluation
–  Income Estimate and Overall Cash Flow
–  Business Structure Analysis
–  Business Modeling and Financial Strategy